Recently a friend of mine asked for some insight into publicizing his business which is the manufacturing of really beautiful paddles for Stand Up Paddle boards. https://www.facebook.com/bakerworkz/ And he asked if WordPress was a good place to post. We’d talked about this four years ago before he moved from Potrerillos Arriba, Panama, to some God forsaken shit hole in Costa Rica noted only for its good surfing, wonderful scenery and beautiful women. Other than that the place has nothing going for it.
I told him I thought it was a worthwhile site and stressed that the use of “Tags” was extremely important for drawing people to his blog. This week I have a good example of just how true that is. Like most bloggers I started off like a house on fire back in 2009. I posted every day. When I was new here to Panama I had a lot of interesting stuff to post about. I had hundreds of visitors a day who found the blog through search engines when they were looking for information such as: Retirement Abroad, Retirement in Panama, A Stroll Around Dolega has been a BIG draw over the years. But as so often happens to bloggers life intruded. I mean the mundane aspects of life. I get up, check my emails, read news stories, go grocery shopping a couple of times a week, take naps in the afternoon, go to bed at night and do it all over again the next day. Not the stuff to write about.
Recently, though, one of the things I think of as routine, hiding my computer when I’m out of the house, led me to write a post about crime here in Panama. Since I’m not posting much lately my readership has dropped off considerably. For example, this Monday (I’m writing this on Thursday) there were 54 visitors to the blog. Tuesday there were only 45. When I wrote the crime story I added a couple of tags to it that I don’t normally use. They were Boquete and Volcan, two very popular expat locations nearby. Naturally people interested in possibly expatriating here have heard of at LEAST Boquete and search engines would have picked up my tags which people would then see and possibly click on. Well, they DID! On Wednesday there were 182 visitors to the blog. Certainly not overwhelming, but nearly a four-fold increase.
It shows the power of using the right tags that will be picked up by search engines and draw people to your site.